The Right Entry Point for Emerging Markets


Interesting article on innovation in the emerging markets. The theme origins in the question:

What’s the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?

Cites references of Tata Nano, IKEA, P&G. The author argues that many companies ought to start in the middle, rather than covering the spectrum ends of the customer segments.

Also a link to the full webinar is available. I’ve marked it to view later.


Interesting Management quotes over the internet

“Brands are like 11yo boys: They want girls to talk to them, but they don’t really know what to say back.” -@FastCompany
“How much of what you do is never important. The quality, and relevance, of what you do is important” -@hardaway

Gartner Identifies the Top 10 Strategic Technologies for 2011

Social Communications and Collaboration. Social media can be divided into:
(1) Social networking —social profile management products, such as MySpace, Facebook, LinkedIn and Friendster as well as social networking analysis (SNA) technologies that employ algorithms to understand and utilize human relationships for the discovery of people and expertise.
(2) Social collaboration —technologies, such as wikis, blogs, instant messaging, collaborative office, and crowdsourcing. (3) Social publishing —technologies that assist communities in pooling individual content into a usable and community accessible content repository such as YouTube and flickr.
(4) Social feedback – gaining feedback and opinion from the community on specific items as witnessed on YouTube, flickr, Digg,, and Amazon. Gartner predicts that by 2016, social technologies will be integrated with most business applications. Companies should bring together their social CRM, internal communications and collaboration, and public social site initiatives into a coordinated strategy.
Social Analytics. Social analytics describes the process of measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas. These interactions may occur on social software applications used in the workplace, in internally or externally facing communities or on the social web. Social analytics is an umbrella term that includes a number of specialized analysis techniques such as social filtering, social-network analysis, sentiment analysis and social-media analytics. Social network analysis tools are useful for examining social structure and interdependencies as well as the work patterns of individuals, groups or organizations. Social network analysis involves collecting data from multiple sources, identifying relationships, and evaluating the impact, quality or effectiveness of a relationship.

Read More Here:

CAPTCHA Monetization!!!

Inventor of reCAPTCHA, the planet’s largest crowd-sourcing effort, reveals the Next Big Thing.
Watch the video !!

Every CAPTCHA that you type is actually helping Google digitize a book…Innovative..Isn’t it??
A combination of verifiable and book snippet (that wasn’t able to get machine translated) rendered as Captcha is presented before user that validates that it is being entered by a human. Also being extended to Language Translation as a Foreign language learning tool.

On a lighter note as we all will end up working for Google, shouldn’t we be paid for all the work we’ll be doing??

Fortune l The problem with Microsoft…

Interesting article on a project at Microsoft (code named Courier) in the year 2009. It could have been a strong competitor to iPhone and Nexus breed of smartphones. But was shelved off and never encouraged because the OS developed for this device was a diversion from Windows class of operating systems. A quote from the article-“Microsoft has clung too long to the magic of the Windows brand”.

But the tablet race is still open to be won…Is MS game ?

Article Link-Click Here