Interesting article on innovation in the emerging markets. The theme origins in the question:
What’s the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?
Cites references of Tata Nano, IKEA, P&G. The author argues that many companies ought to start in the middle, rather than covering the spectrum ends of the customer segments.
Also a link to the full webinar is available. I’ve marked it to view later.